The Strat · Episode 00
2 November 2025 · 1 min 28 sec
The Strat
Why a podcast about how businesses rise, and what it is going to look for.
From the show notes
Introduction to The Strat
Published as
Episode 0- Intro
§01 — What to listen for
Ninety seconds on what the show is for. Every episode takes one company and asks the same question: what did it decide, when it could have decided otherwise, that made it what it is?
If you are new, this is the place to start, and then Nike.
§02 — The same move, in the library
The Stratdoes not have a full teardown yet — the case library covers the show's first run. These cases carry the same mechanisms this episode does, so they are the written version of the argument. Overlap is computed from the tags.
Browse the libraryPrevious
This is where it starts