Founder index · Groupe Dynamite · 1982–present
Andrew Lutfy
The lesson that travels
“You do not need a famous brand to earn a famous margin. You need to be wrong less often than your competitors, and to find out sooner when you are.”
Lutfy did not open the first Garage. That store opened in 1975 in Place Versailles, a shopping centre in east-end Montreal, and Lutfy arrived in 1982, aged 18, as a part-time stock clerk. He rose into management, took a minority stake within a few years in exchange for his work, and by the McCord Museum's account bought the store from his father-in-law. In the mid-1980s he added a second banner, Dynamite, for an older customer who had a job to dress for, which left Garage to the teenager. That split, two customers sharing one studio and one supply chain, is the structure the company still runs on four decades later. He became sole owner in 2003, and took the banners across Canada and, from the late 2000s, into the United States.
His reputation as an operator rests on two things. The first is the engine: an in-house design team producing around 1,800 styles a year, a buying model that commits late and in small quantities, and inventory kept at about 45 days of sales, which is why a mall chain earns a gross margin near 64%. The second is how he handled 2020. With sales down about half and roughly C$357M of liabilities, he put the company into creditor protection in September, called the pandemic 'a corporate tsunami', used the process to rewrite leases and close weak stores, and kept the American business rather than retreat. Five years later the company had no bank debt and its best results in its history. In 2019 he had set up a structured board and an employee share plan, and the 2024 IPO made about 6,000 employees shareholders.
The contested parts belong in the record. Lutfy controls the company: after the IPO his holding company kept about 92.6M of roughly 110M shares, including every multiple-voting share, so minority investors own the economics with very little say. He is also a property developer. Carbonleo, which he founded in 2012, built Quartier DIX30 and Royalmount, the Montreal mall where one of Dynamite's new-format stores opened, and a company whose controlling shareholder is also a landlord has related-party questions to answer, even when every answer is disclosed. Finally, the IPO raised nothing for the company. It was a C$300M sale of his own shares at C$21, which is a perfectly legitimate thing for an owner of forty years to do, and also a reminder of whose interests the timing of a listing serves first.
§01 — The hard calls
- 1984
Launch a second banner, Dynamite, for working women, instead of stretching Garage to cover an older customer.
Two clearly separated customers on one cost base. Four decades later the company still reports a single segment, because the engine underneath is the business.
- 2003
Buy out every other owner and take full control of the company he had joined as a stock clerk.
Twenty years of private ownership and the freedom to run the business for the long term, including through 2020, without outside shareholders to answer to.
- 2020
File for creditor protection under the CCAA, rewrite the leases and close weaker stores, but keep the 85-store US business.
No bank debt by January 2026, from C$149M owed to banks at the filing. US stores grew to 114 by the IPO and the US became the growth engine.
- 2024
List on the Toronto Stock Exchange through a sale of his own shares, keeping voting control through multiple-voting shares.
About C$300M of proceeds to his holding companies at C$21 a share. The stock more than doubled over the following year, then fell by about a third in 2026.
- 2026
Take Garage to the United Kingdom, online first, then on Oxford Street.
Too early to judge. The first stores opened in March 2026; management reports an encouraging response but no figures.
One of these is set up as a tutorial — you make the call before you find out what Andrew did.
Face the decision§02 — Around this founder