Case 35 — Aritzia · Brian Hill · 2016
Your investor needs an exit and your growth needs capital. Do you go public, sell the company, or find a way to stay private?
You founded a Vancouver boutique in 1984 and turned it into a chain of about 75 stores that sells only brands you own, at a price between the mall and the designer floor. Revenue is around C$540 million and growing near 20% a year, with margins most apparel retailers would envy. Eleven years ago you sold a majority of the company to Berkshire Partners, a Boston private-equity firm, and stayed as chief executive; eleven years is long for such a fund, and they want liquidity. You have a dozen boutiques in the United States, treated so far as an experiment, and a conviction that the American market could be several times the size of Canada. E-commerce is four years old. The last big Canadian retail IPO was years ago and the market's memory of Lululemon's stumbles is fresh.
Choose before you scroll. The answer is hidden until you commit.
§02 — More forks
- Lululemon · 1998You have one store, no ad budget, and a pair of yoga pants that costs four times what anyone pays today. How do you price it?
- Nike · 1984You can sign five established NBA players, or spend the whole basketball budget on one rookie who would rather sign with your competitor. Which?
- Amazon · 2000Do you let outside sellers compete with you, on your own product pages, for your own customers?
- Glossier · 2023The thing that made your brand special is the thing now capping its growth. Do you break your own rule?